Using mobile keywords is a great way to make your marketing strategy as effective as possible. Mobile keywords are unique, identifying words that let you interact with your customers. When someone texts in a keyword to your short-code number, their contact information can be automatically added to your database.

Multiple keywords can be used for different purposes. You may want unique keywords for customers looking for breaking news updates (e.g. text ALERT to #####), for those looking for information on upcoming promotions (text PROMO to #####), or for those who just want general information (text INFO to #####). With keywords, your customers are truly interacting with your company through their mobile phones. In turn, your company has the opportunity to send directed marketing messages to your loyal followers.

Also, mobile keywords can be used by your company to evaluate how effective your marketing plan is at reaching your publics. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text in to a keyword to receive more information. With a slightly different keyword on each medium (such as: INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.

The Mozeo online portal allows you to fully automate and manage your keyword strategy. Your contacts are automatically added to the portal when they text in your keyword, and with the new grouping feature, you can sort your contacts according to different keywords. From there, you can send messages just to a specific group, giving you more precise control of your mobile messaging than ever before.

Mobile marketing, aside from being cutting-edge and extremely effective, can help businesses become environmentally friendly. Traditional marketing was all about paper. In order to spread a message, businesses had no choice but to rely on it. By taking out ad space in newspapers, distributing flyers, publishing promotional literature, or even exchanging business cards, paper products were often the exclusive vehicle of communication.

Paper continues to be an integral component for many businesses and their marketing plans. Consider, though, some facts, according to the EPA. Every year, Americans consume 85 million tons of paper and paperboard. Also, the average U.S. office worker uses 10,000 sheets of copy paper annually. This equates to 4 million tons of copy paper consumed by U.S. office workers alone every year.

Inevitably, such a high consumption of paper leads to an incredible amount of unnecessary waste. Businesses across the country have been taking steps to become “greener,” and one simple solution is not only eco-friendly, but it also can be a great addition to your marketing strategy.

By turning to mobile marketing, unnecessary waste is eliminated since the method of communication isn’t on paper – it’s on the mobile phone. Mobile marketing is direct as direct marketing gets, since you’re reaching your customers instantaneously, no matter where they are. All the while, your company can be proud that it’s doing its part in helping the environment by not relying on unnecessary waste. By partnering with a mobile marketing firm like Mozeo, you can take a truly green approach to marketing while moving your business strategy into the 21st century.

Tying in a contest promotion is a great way to increase the power of your mobile marketing strategy. A text-to-win contest can generate a positive buzz for your company while building your database of mobile contacts. For a text-to-win contest, respondents have the opportunity to text in to a special number within a specified amount of time for the chance to win some sort of prize. Once the contest is over, a mobile number is selected at random as the winner, and this person is contacted via call or text to claim their prize.

This is an attractive and truly interactive promotion concept that allows people to participate on a medium that is convenient for them. Text-to-win contests are very effective at large-scale events like sports games or concerts where the contest can be easily broadcasted to many people at once.

Looking beyond the contest itself, a company can then utilize their newly-acquired mobile contacts to their advantage. In the weeks following the promotion, the company can send out text message blasts to its contacts with information about future promotions and upcoming events. Using text messaging as the sole vehicle of communication, you can reach your customers easily and conveniently.

Mozeo offers services to make a text-to-win promotion strategy a reality. Once your respondents start texting in, Mozeo immediately stores their mobile numbers in an easy-to-use online portal. From there, you can use Mozeo’s portal yourself to send text blasts to your contacts to drive future attendance at your events, increase sales, and build a general awareness amongst the public.

Mobile messaging is an up-and-coming form of communication in the real estate industry. With mobile messages, real estate agents have the ability to instantly provide potential buyers with information necessary to make their decision.

For example, consider someone looking to buy a new house. As they are driving through a neighboring town, an attractive house for sale catches their eye. Unfortunately, there is no information available at the house, except for a “for sale” sign on the front lawn. The potential buyer drives away and puts the house out of mind, or has to work harder to try and find more information about the house.

By involving a mobile messaging system in the process, the customer can easily receive the information he or she was lacking. Real estate agents can place a code on the “for sale” sign specific to the house, along with a number that the code can be texted to. ( i.e. Text HOUSE to XXXXX) Once the potential customer texts this code in, they immediately receive an automated text message with basic details on the house, and other pertinent information, such as the contact information for the agent.

Additionally, when the potential buyer texts in, the agent will receive this person’s phone number, allowing for a follow-up call to answer any questions or to set up a showing. With this technology, the customer and agent establish a mutually beneficial relationship early on. The agent benefits because he or she can reach potential buyers instantaneously, and the buyer benefits because he or she has access to instant information to help in their search process.

Mobile messaging is finding its niche as a powerful marketing tool in all industries, and real estate is no exception. By actively using it, real estate agents can achieve incredible results.

Text-2-Screen is a truly interactive way to involve your audience at events and provide additional entertainment.  With Text-2-Screen technology, the audience can text their feedback and personal messages that are then displayed in real time on a large screen for everyone else to see.  This type of service works great at large-scale events like concerts.  With Text-2-Screen, you can get the true pulse of the audience while providing them with an entertaining way to be engaged in the event.

Along the same lines, Pix-2-Screen technology allows the audience to send in pictures from their mobile phone to be displayed on the screen.  This is another way for your audience to express their creativity in an interactive way.

Mozeo makes it easy to have Text-2-Screen or Pix-2-Screen at your event.  It’s easy to manage the system yourself on-site to screen the submissions for content and choose which ones will be displayed.  Also, this service is great in helping companies indirectly build their database of mobile phone numbers.  Mozeo also offers text blasting services to businesses, making it easier than ever to send mobile messages about upcoming events to your customers.

Text-2-Screen and Pix-2-Screen are entertaining and can really involve your audience in your event.  Not only that, but your company can build its database and send future event information and updates out via text message to drive sales and attendance down the road.

More than ever, mobile marketing is a powerful tool for bars and nightclubs looking to reap the rewards of higher sales and increased publicity.  By building a customer database, bar and nightclub owners can easily reach their patrons via a text blast to promote upcoming drink specials, events, and other exciting happenings.

With Mozeo’s services, it’s easy to build your database of phone numbers.  You can have your customers opt-in for text message alerts and updates right from your website or you can have them text-in a mobile keyword to subscribe as well.  Additionally, mobile contests work especially well with bars and nightclubs.

For example, on a busy night at a nightclub, running a text contest for a no cover entry prize for those waiting in line outside would be a great way to generate a buzz and gather mobile numbers.  Contests for free drinks or appetizers would work the same way – who doesn’t like free food and drink?

By building a database of loyal patrons, bars and nightclubs would be well-poised to market themselves instantaneously with mobile technology.  With services in text message blasting, mobile keywords, and mobile contests, Mozeo would be a great partner in helping promote the nightlife to your customers.

Right now, as you read this, 200,000 text messages have been sent in U.S. Over the course of the next month, 8 billion messages will be sent. Your customers on average are sending 300-800 text messages a month. Isn’t about time you started getting your message in front of them?

Leveraging our mobile platform, we’ve had a tremendous opportunity to work with businesses in various market segments and industries.  Our Mozeo service can be catered to any business giving you full control to run your mobile campaigns.

We’ve gone ahead and highlighted a few industries on our new Mozeo Business Page.  Have a look, get some ideas, and give us a shout.

The Link: Mozeo For Business

Here at Mozeo our customers are everything…as they should be.  We offer great text messaging services used by clients all over the US, and our clients stick with us.  So we decided it was time to let people know how WELL MOZEO WORKS!

We worked with a small group of our clients and created some great case studies on how Mozeo has helped their business.  We encourage you to take a look at what we’ve been up to.  We look forward to working with you!

Mozeo Case Studies Link: Case Studies

After a couple months of development, Mozeo has taken their top business applications and wrapped them all into a great new online portal.  Customers have full control to collect and database numbers, send text message blasts, create keywords, and view reports for all actions.

We are giving away 100 free text messages. so don’t miss the opportunity to try the new Mozeo Customer Portal.  Visit https://www.mozeo.com/mozeo/customer/sales_promotion.php and use VIP code: CP100.

We look forward to adding a lot of great clients to the family of Mozeo Customers!

Powering Mobile Photography

After several long days, nights, weeks, and cups of coffee, our engineering team has completed our much anticipated service MoPho.  We officially released it into BETA on July 17, 2008, and have already seen a great response.

Let’s quickly chat about MoPho.  Powering mobile photography is cool and all, but what makes this service POP, well here it is:

1.) SEND AND RECEIVE – Send your picture messages to go@mozeo.com, and they instantly get posted to your profile.  When you login, you will see the new MoPho tab, this is where all your pictures will be stored.  The best part is, we built in a manage function for each photo. You have the power to send picture messages to any mobile phone you want, the power to e-mail your photos, and the power to print your photos.

2.) SHARING IS CARING – With MoPho we built in sharing to phone, and e-mail, and to top it all off we even built a MoPho Facebook application.  So now any photo you send to MoPho is ready for sharing, and will instantly post to your facebook profile for all your friends to see.

3.) NO LIMITS – It really sucks when your about to snap a great photo on your phone and all of a sudden you get a message that says YOU’VE EXCEEDED THE LIMIT.  With MoPho you never have to worry about space again.  Your photos are stored with Mozeo, and you finally have the freedom to snap away!

As you all know, we are very very BIG on user feedback.  It’s all of you that help us build the best mobile services we can.  So as always HAVE FUN, take MoPho for a ride, and let us know what you think!