Power Marketing Words: Using Mobile Keywords to the Fullest

Using mobile keywords is a great way to make your marketing strategy as effective as possible. Mobile keywords are unique, identifying words that let you interact with your customers. When someone texts in a keyword to your short-code number, their contact information can be automatically added to your database.

Multiple keywords can be used for different purposes. You may want unique keywords for customers looking for breaking news updates (e.g. text ALERT to #####), for those looking for information on upcoming promotions (text PROMO to #####), or for those who just want general information (text INFO to #####). With keywords, your customers are truly interacting with your company through their mobile phones. In turn, your company has the opportunity to send directed marketing messages to your loyal followers.

Also, mobile keywords can be used by your company to evaluate how effective your marketing plan is at reaching your publics. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text in to a keyword to receive more information. With a slightly different keyword on each medium (such as: INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.

The Mozeo online portal allows you to fully automate and manage your keyword strategy. Your contacts are automatically added to the portal when they text in your keyword, and with the new grouping feature, you can sort your contacts according to different keywords. From there, you can send messages just to a specific group, giving you more precise control of your mobile messaging than ever before.

Eco-Friendly Marketing, the Mobile Way

Mobile marketing, aside from being cutting-edge and extremely effective, can help businesses become environmentally friendly. Traditional marketing was all about paper. In order to spread a message, businesses had no choice but to rely on it. By taking out ad space in newspapers, distributing flyers, publishing promotional literature, or even exchanging business cards, paper products were often the exclusive vehicle of communication.

Paper continues to be an integral component for many businesses and their marketing plans. Consider, though, some facts, according to the EPA. Every year, Americans consume 85 million tons of paper and paperboard. Also, the average U.S. office worker uses 10,000 sheets of copy paper annually. This equates to 4 million tons of copy paper consumed by U.S. office workers alone every year.

Inevitably, such a high consumption of paper leads to an incredible amount of unnecessary waste. Businesses across the country have been taking steps to become “greener,” and one simple solution is not only eco-friendly, but it also can be a great addition to your marketing strategy.

By turning to mobile marketing, unnecessary waste is eliminated since the method of communication isn’t on paper – it’s on the mobile phone. Mobile marketing is direct as direct marketing gets, since you’re reaching your customers instantaneously, no matter where they are. All the while, your company can be proud that it’s doing its part in helping the environment by not relying on unnecessary waste. By partnering with a mobile marketing firm like Mozeo, you can take a truly green approach to marketing while moving your business strategy into the 21st century.

Text-to-Win: Using a mobile contest for your mobile marketing strategy

Tying in a contest promotion is a great way to increase the power of your mobile marketing strategy. A text-to-win contest can generate a positive buzz for your company while building your database of mobile contacts. For a text-to-win contest, respondents have the opportunity to text in to a special number within a specified amount of time for the chance to win some sort of prize. Once the contest is over, a mobile number is selected at random as the winner, and this person is contacted via call or text to claim their prize.

This is an attractive and truly interactive promotion concept that allows people to participate on a medium that is convenient for them. Text-to-win contests are very effective at large-scale events like sports games or concerts where the contest can be easily broadcasted to many people at once.

Looking beyond the contest itself, a company can then utilize their newly-acquired mobile contacts to their advantage. In the weeks following the promotion, the company can send out text message blasts to its contacts with information about future promotions and upcoming events. Using text messaging as the sole vehicle of communication, you can reach your customers easily and conveniently.

Mozeo offers services to make a text-to-win promotion strategy a reality. Once your respondents start texting in, Mozeo immediately stores their mobile numbers in an easy-to-use online portal. From there, you can use Mozeo’s portal yourself to send text blasts to your contacts to drive future attendance at your events, increase sales, and build a general awareness amongst the public.

Mobile Marketing for Bars & Nightclubs

More than ever, mobile marketing is a powerful tool for bars and nightclubs looking to reap the rewards of higher sales and increased publicity.  By building a customer database, bar and nightclub owners can easily reach their patrons via a text blast to promote upcoming drink specials, events, and other exciting happenings.

With Mozeo’s services, it’s easy to build your database of phone numbers.  You can have your customers opt-in for text message alerts and updates right from your website or you can have them text-in a mobile keyword to subscribe as well.  Additionally, mobile contests work especially well with bars and nightclubs.

For example, on a busy night at a nightclub, running a text contest for a no cover entry prize for those waiting in line outside would be a great way to generate a buzz and gather mobile numbers.  Contests for free drinks or appetizers would work the same way – who doesn’t like free food and drink?

By building a database of loyal patrons, bars and nightclubs would be well-poised to market themselves instantaneously with mobile technology.  With services in text message blasting, mobile keywords, and mobile contests, Mozeo would be a great partner in helping promote the nightlife to your customers.

Right now, as you read this, 200,000 text messages have been sent in U.S. Over the course of the next month, 8 billion messages will be sent. Your customers on average are sending 300-800 text messages a month. Isn’t about time you started getting your message in front of them?