Posts filed under 'Mozeo General'
Power Marketing Words: Using Mobile Keywords to the Fullest
Using mobile keywords is a great way to make your marketing strategy as effective as possible. Mobile keywords are unique, identifying words that let you interact with your customers. When someone texts in a keyword to your short-code number, their contact information can be automatically added to your database.
Multiple keywords can be used for different purposes. You may want unique keywords for customers looking for breaking news updates (e.g. text ALERT to #####), for those looking for information on upcoming promotions (text PROMO to #####), or for those who just want general information (text INFO to #####). With keywords, your customers are truly interacting with your company through their mobile phones. In turn, your company has the opportunity to send directed marketing messages to your loyal followers.
Also, mobile keywords can be used by your company to evaluate how effective your marketing plan is at reaching your publics. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text in to a keyword to receive more information. With a slightly different keyword on each medium (such as: INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.
The Mozeo online portal allows you to fully automate and manage your keyword strategy. Your contacts are automatically added to the portal when they text in your keyword, and with the new grouping feature, you can sort your contacts according to different keywords. From there, you can send messages just to a specific group, giving you more precise control of your mobile messaging than ever before.
Add comment July 17, 2009
Eco-Friendly Marketing, the Mobile Way
Mobile marketing, aside from being cutting-edge and extremely effective, can help businesses become environmentally friendly. Traditional marketing was all about paper. In order to spread a message, businesses had no choice but to rely on it. By taking out ad space in newspapers, distributing flyers, publishing promotional literature, or even exchanging business cards, paper products were often the exclusive vehicle of communication.
Paper continues to be an integral component for many businesses and their marketing plans. Consider, though, some facts, according to the EPA. Every year, Americans consume 85 million tons of paper and paperboard. Also, the average U.S. office worker uses 10,000 sheets of copy paper annually. This equates to 4 million tons of copy paper consumed by U.S. office workers alone every year.
Inevitably, such a high consumption of paper leads to an incredible amount of unnecessary waste. Businesses across the country have been taking steps to become “greener,” and one simple solution is not only eco-friendly, but it also can be a great addition to your marketing strategy.
By turning to mobile marketing, unnecessary waste is eliminated since the method of communication isn’t on paper – it’s on the mobile phone. Mobile marketing is direct as direct marketing gets, since you’re reaching your customers instantaneously, no matter where they are. All the while, your company can be proud that it’s doing its part in helping the environment by not relying on unnecessary waste. By partnering with a mobile marketing firm like Mozeo, you can take a truly green approach to marketing while moving your business strategy into the 21st century.
Add comment July 17, 2009
Getting Your Audience on the Big Screen
Text-2-Screen is a truly interactive way to involve your audience at events and provide additional entertainment. With Text-2-Screen technology, the audience can text their feedback and personal messages that are then displayed in real time on a large screen for everyone else to see. This type of service works great at large-scale events like concerts. With Text-2-Screen, you can get the true pulse of the audience while providing them with an entertaining way to be engaged in the event.
Along the same lines, Pix-2-Screen technology allows the audience to send in pictures from their mobile phone to be displayed on the screen. This is another way for your audience to express their creativity in an interactive way.
Mozeo makes it easy to have Text-2-Screen or Pix-2-Screen at your event. It’s easy to manage the system yourself on-site to screen the submissions for content and choose which ones will be displayed. Also, this service is great in helping companies indirectly build their database of mobile phone numbers. Mozeo also offers text blasting services to businesses, making it easier than ever to send mobile messages about upcoming events to your customers.
Text-2-Screen and Pix-2-Screen are entertaining and can really involve your audience in your event. Not only that, but your company can build its database and send future event information and updates out via text message to drive sales and attendance down the road.
1 comment June 8, 2009
It Works Really Well…
Here at Mozeo our customers are everything…as they should be. We offer great text messaging services used by clients all over the US, and our clients stick with us. So we decided it was time to let people know how WELL MOZEO WORKS!
We worked with a small group of our clients and created some great case studies on how Mozeo has helped their business. We encourage you to take a look at what we’ve been up to. We look forward to working with you!
Mozeo Case Studies Link: Case Studies
Add comment January 23, 2009
The Mozeo Shop is Open!
Working with our friends over at Cafepress.com, we have opened our Mozeo shop for business. Feel free to shop around and have a look at our “I’m Textually Active” t-shirts, or our famous “WTF?” gear. Enjoy!
Add comment April 22, 2008
The New Mozeo.com has Launched!
Yesterday night we launched a totally new Mozeo web experience! We want to thank all of the users who gave us the incredible feedback. Your ideas where implemented, and your dislikes made better. We have a phase two update rolling out next week that is going to make the experience from your mobile phone better, so stay tuned! THANK YOU MOZEO USERS!
Add comment January 25, 2008
Mozeo – Connecting Mobile Lives
Welcome to the official Mozeo Blog, or as we like to call it the MozBlog. We are going to use this space to interact with our users, keep people aware of our offerings, and notify everyone when something new is available.
Add comment December 5, 2007
