Mobile Marketing With Social Networking

The power of a mobile marketing strategy can greatly increase when combined with popular social networking sites.  These sites, such as Facebook, MySpace, Twitter, and LinkedIn, allow users to form an online community and interact with each other.

These online communities hold great potential for mobile marketers.  Tapping into these networks can give you another vehicle to communicate with your current and potential customers.  With these sites, you can advertise your mobile keywords and other information that you may send out via text blasts.  This way, you can build an online following that you can convert into a mobile following.

With such a strategy, you can share event alerts, discounts, specials, etc. in text blasts and on social networking sites.  By advertising mobile keywords on the sites, you can increase their exposure to your online followers who can then text in.  In fact, you can develop special mobile keywords just for your social networking sites so you can track what your response rate is in comparison to your already existing keywords.

Twitter is particularly notable in relation to mobile marketing.  Just as text blasting disseminates instant information in real time, Twitter is a community of users that post regular status updates which are immediately broadcast on the web.  Texting and tweeting are both forms of communication that can reach a large audience instantly.  Because of its similar instant nature to text messaging, Twitter is a great match and a great vehicle to reach the online community.

Using both text messaging and social networking sites together is a logical step in promoting your business in this world of Web 2.0.  You can generate a following in the online community to complement your database of mobile contacts.  By combining the forces of mobile messaging and social networking, your business will be well-poised to succeed with new media marketing.

What Does Seven Cents Actually Get You?

Mozeo offers texting services starting at a pay-as-you-go rate of seven cents per message.  Though volume pricing is offered for those who pay monthly, it is important to realize that for seven cents, you’re getting a lot more than the simple ability to send a text message.

The cornerstone of our services is the easy-to-use online portal.  This clean-cut web-based portal is the hub of your mobile marketing plan.  With this system, you can add mobile contacts, schedule text blasts, and group your contacts so you can tailor specific messages to your different market segments.  The portal also allows you to track your texting statistics in real time.  With this information, you can track your usage, your keyword responses, and your opt-outs.  As a result, you can constantly be evaluating the effectiveness of your mobile marketing strategy.

Additionally, the Mozeo staff is constantly available for assistance.  For starters, we will upload any preexisting mobile numbers that you may have into your database for you to get started.  From there, we are always available by phone or e-mail to answer any questions you may have or to brainstorm marketing ideas that will work best for your company.

With text services, an online system that does it all, and quality customer service, seven cents really does go a long way.  Other texting companies may try to undercut on price, but they will never undercut on the true value of what seven cents can do for you with Mozeo.

Power Marketing Words: Using Mobile Keywords to the Fullest

Using mobile keywords is a great way to make your marketing strategy as effective as possible. Mobile keywords are unique, identifying words that let you interact with your customers. When someone texts in a keyword to your short-code number, their contact information can be automatically added to your database.

Multiple keywords can be used for different purposes. You may want unique keywords for customers looking for breaking news updates (e.g. text ALERT to #####), for those looking for information on upcoming promotions (text PROMO to #####), or for those who just want general information (text INFO to #####). With keywords, your customers are truly interacting with your company through their mobile phones. In turn, your company has the opportunity to send directed marketing messages to your loyal followers.

Also, mobile keywords can be used by your company to evaluate how effective your marketing plan is at reaching your publics. For example, say you launch a marketing campaign and advertise on television, on the radio, in the newspaper, and on your website. By integrating mobile keywords in your plan, you can have people text in to a keyword to receive more information. With a slightly different keyword on each medium (such as: INFO1, INFO2, INFO3, and INFO4), you can track in real time how many hits you receive on each keyword. If you notice that your television keyword is receiving a large volume of hits and your newspaper keyword barely receives any, you may want to reallocate your marketing dollars.

The Mozeo online portal allows you to fully automate and manage your keyword strategy. Your contacts are automatically added to the portal when they text in your keyword, and with the new grouping feature, you can sort your contacts according to different keywords. From there, you can send messages just to a specific group, giving you more precise control of your mobile messaging than ever before.

Eco-Friendly Marketing, the Mobile Way

Mobile marketing, aside from being cutting-edge and extremely effective, can help businesses become environmentally friendly. Traditional marketing was all about paper. In order to spread a message, businesses had no choice but to rely on it. By taking out ad space in newspapers, distributing flyers, publishing promotional literature, or even exchanging business cards, paper products were often the exclusive vehicle of communication.

Paper continues to be an integral component for many businesses and their marketing plans. Consider, though, some facts, according to the EPA. Every year, Americans consume 85 million tons of paper and paperboard. Also, the average U.S. office worker uses 10,000 sheets of copy paper annually. This equates to 4 million tons of copy paper consumed by U.S. office workers alone every year.

Inevitably, such a high consumption of paper leads to an incredible amount of unnecessary waste. Businesses across the country have been taking steps to become “greener,” and one simple solution is not only eco-friendly, but it also can be a great addition to your marketing strategy.

By turning to mobile marketing, unnecessary waste is eliminated since the method of communication isn’t on paper – it’s on the mobile phone. Mobile marketing is direct as direct marketing gets, since you’re reaching your customers instantaneously, no matter where they are. All the while, your company can be proud that it’s doing its part in helping the environment by not relying on unnecessary waste. By partnering with a mobile marketing firm like Mozeo, you can take a truly green approach to marketing while moving your business strategy into the 21st century.

Text-to-Win: Using a mobile contest for your mobile marketing strategy

Tying in a contest promotion is a great way to increase the power of your mobile marketing strategy. A text-to-win contest can generate a positive buzz for your company while building your database of mobile contacts. For a text-to-win contest, respondents have the opportunity to text in to a special number within a specified amount of time for the chance to win some sort of prize. Once the contest is over, a mobile number is selected at random as the winner, and this person is contacted via call or text to claim their prize.

This is an attractive and truly interactive promotion concept that allows people to participate on a medium that is convenient for them. Text-to-win contests are very effective at large-scale events like sports games or concerts where the contest can be easily broadcasted to many people at once.

Looking beyond the contest itself, a company can then utilize their newly-acquired mobile contacts to their advantage. In the weeks following the promotion, the company can send out text message blasts to its contacts with information about future promotions and upcoming events. Using text messaging as the sole vehicle of communication, you can reach your customers easily and conveniently.

Mozeo offers services to make a text-to-win promotion strategy a reality. Once your respondents start texting in, Mozeo immediately stores their mobile numbers in an easy-to-use online portal. From there, you can use Mozeo’s portal yourself to send text blasts to your contacts to drive future attendance at your events, increase sales, and build a general awareness amongst the public.

Mobile Messaging in Real Estate

Mobile messaging is finding its niche as a powerful marketing tool in all industries, and real estate is no exception.

Getting Your Audience on the Big Screen

Text-2-Screen is a truly interactive way to involve your audience at events and provide additional entertainment.  With Text-2-Screen technology, the audience can text their feedback and personal messages that are then displayed in real time on a large screen for everyone else to see.  This type of service works great at large-scale events like concerts.  With Text-2-Screen, you can get the true pulse of the audience while providing them with an entertaining way to be engaged in the event.

Along the same lines, Pix-2-Screen technology allows the audience to send in pictures from their mobile phone to be displayed on the screen.  This is another way for your audience to express their creativity in an interactive way.

Mozeo makes it easy to have Text-2-Screen or Pix-2-Screen at your event.  It’s easy to manage the system yourself on-site to screen the submissions for content and choose which ones will be displayed.  Also, this service is great in helping companies indirectly build their database of mobile phone numbers.  Mozeo also offers text blasting services to businesses, making it easier than ever to send mobile messages about upcoming events to your customers.

Text-2-Screen and Pix-2-Screen are entertaining and can really involve your audience in your event.  Not only that, but your company can build its database and send future event information and updates out via text message to drive sales and attendance down the road.

Mobile Marketing for Bars & Nightclubs

More than ever, mobile marketing is a powerful tool for bars and nightclubs looking to reap the rewards of higher sales and increased publicity.  By building a customer database, bar and nightclub owners can easily reach their patrons via a text blast to promote upcoming drink specials, events, and other exciting happenings.

With Mozeo’s services, it’s easy to build your database of phone numbers.  You can have your customers opt-in for text message alerts and updates right from your website or you can have them text-in a mobile keyword to subscribe as well.  Additionally, mobile contests work especially well with bars and nightclubs.

For example, on a busy night at a nightclub, running a text contest for a no cover entry prize for those waiting in line outside would be a great way to generate a buzz and gather mobile numbers.  Contests for free drinks or appetizers would work the same way – who doesn’t like free food and drink?

By building a database of loyal patrons, bars and nightclubs would be well-poised to market themselves instantaneously with mobile technology.  With services in text message blasting, mobile keywords, and mobile contests, Mozeo would be a great partner in helping promote the nightlife to your customers.

Right now, as you read this, 200,000 text messages have been sent in U.S. Over the course of the next month, 8 billion messages will be sent. Your customers on average are sending 300-800 text messages a month. Isn’t about time you started getting your message in front of them?

What Type of Business Are You?

Leveraging our mobile platform, we’ve had a tremendous opportunity to work with businesses in various market segments and industries.  Our Mozeo service can be catered to any business giving you full control to run your mobile campaigns.

We’ve gone ahead and highlighted a few industries on our new Mozeo Business Page.  Have a look, get some ideas, and give us a shout.

The Link: Mozeo For Business

It Works Really Well…

Here at Mozeo our customers are everything…as they should be.  We offer great text messaging services used by clients all over the US, and our clients stick with us.  So we decided it was time to let people know how WELL MOZEO WORKS!

We worked with a small group of our clients and created some great case studies on how Mozeo has helped their business.  We encourage you to take a look at what we’ve been up to.  We look forward to working with you!

Mozeo Case Studies Link: Case Studies